Legal
Google
Google ads · cost per lead
$129.00$184.28
Our expected results
Industry average
- CTR
- 7.63%
- vs 5.87%
- CPC
- $9.67
- vs $13.82
- Conv.
- 7.21%
- vs 5.55%
Based on industry benchmark
Lead generation · Calgary-based, serving Canada
Lead generation with one simple number.
Meta ads, Google ads and the video content they run on, for licensed and skilled professionals. One monthly price, ad spend included.
- Leads generated
- ~5,000
- leads in the last 2 years
- Real estate cost per lead
- $7.90
- cost per lead, real estate on Meta (CAD)
- Google rating
- 5.0★
- Google rating from client reviews
One monthly number
from $900 /mo + GST
Ad spend included
- Realtors
- Lawyers
- Clinics
- Financial professionals
- Accountants
- Roofing companies
- Skilled-service businesses
Why one team
Content on its own was never the whole job. Ads on their own weren't either. We do both, for professionals whose work takes skill and a license, so the leads keep coming and the cost stays one simple number.
10yrs
behind the camera, shooting video and photo for corporate clients
5yrs
running those clients' Facebook and Google ads
1team
for content, ads and neuro analytics, start to finish
What we do
Three services. One goal: more clients.
Every service exists to put qualified inquiries in front of you, at a pace you can actually follow up.
01 · Meta ads
Facebook and Instagram lead campaigns
Reach the right people where they scroll, and turn attention into inquiries with lead forms built for your trade.
02 · Google ads
Search campaigns that catch intent
Show up the moment someone searches for what you do, and send them straight to an inquiry.
03 · Videography
Video built to be an ad
Ten years of corporate video and photo, now shot for the feed: hooks in the first three seconds, made for Meta and social. Available on request.
The bundleSee pricing
$900
a month, ad spend included.
One platform. Or $1,800 for Meta and Google together. GST on the service fee only.
How it starts
Four steps. No guesswork.
- 01
Pick your platform
Meta, Google, or both. Many clients start with Meta and add Google later. On your free lead audit we work out the right start for your business.
- 02
We build and launch
We set up your campaigns, make or refine the ad creative, and get your lead generation running on the platform you chose.
- 03
Leads at your pace
We start at about 20 leads a week and move toward 40 as your capacity allows. More leads only help if you can follow them up.
- 04
Optimise, every month
Campaigns and creative are checked and tuned on an ongoing basis. Marketing is a journey, not a switch you flip on and off.
Ready for step one? Book your free lead audit.
Results
About 5,000 leads in the last 2 years.
Across different industries. Here's real estate on Meta, in full, and how we stack up elsewhere.
Real estateMeta ads · all-time results · CAD
3,308
leads generated for real estate on Meta
- Ad spend
- $26,119.52
- Impressions
- 1,507,297
- Clicks
- 60,627
- Click-through rate
- 4.02%
- Conversion rate
- 5.46%
- Cost per lead
- $7.90
Cost per lead
59% below industry benchmark
Poutine
$7.90
Industry
$19.24
Cost per click
76% below industry benchmark
Poutine
$0.43
Industry
$1.78
Clinics
MetaGoogle
Meta ads · cost per lead
$31.50$45.00
Our expected results
Industry average
- CTR
- 5.43%
- vs 4.18%
- CPC
- $1.65
- vs $2.35
- Conv.
- 8.33%
- vs 6.41%
Google ads · cost per lead
$39.24$56.06
Our expected results
Industry average
- CTR
- 8.59%
- vs 6.61%
- CPC
- $4.66
- vs $6.66
- Conv.
- 16.16%
- vs 12.43%
Based on industry benchmark
Dentists
MetaGoogle
Meta ads · cost per lead
$60.33$86.18
Our expected results
Industry average
- CTR
- 2.11%
- vs 1.62%
- CPC
- $5.59
- vs $7.98
- Conv.
- 7.89%
- vs 6.07%
Google ads · cost per lead
$71.51$102.16
Our expected results
Industry average
- CTR
- 7.36%
- vs 5.66%
- CPC
- $7.84
- vs $11.20
- Conv.
- 13.87%
- vs 10.67%
Based on industry benchmark
In their words
Five stars, every review.
★★★★★
“I had an amazing experience working with Suleman and his marketing agency. From the very beginning, he took the time to understand my business goals and built a lead-generation system that actually delivered results. The communication was clear, consistent, and professional throughout the entire process. Suleman went above and beyond to optimize my campaigns, adjust strategies when needed, and make sure I was getting the best return on my investment. I truly appreciate his dedication and expertise, it has made a noticeable impact on my real estate business. Highly recommend working with Suleman if you are looking for real, quality leads and someone who genuinely cares about your success.”
5.0
★★★★★
Rated 5.0 on Google from 4 reviews of Poutine media Inc.
★★★★★
“Working with Suleman has been an amazing experience with Poutine media. We went over my goals and what I was looking to have done, his explanation on how things were going to work were spot on and I could not be happier with the results. We are going onto month 6 of working together and I look forward to another 6. I would highly recommend him for anyone looking into marketing.”
★★★★★
“Great experience working with Suleman. They really understood my business, set up effective campaigns, and I saw great results with more leads and engagement. Suleman was professional, responsive, and kept me updated throughout the process. Highly recommend their services.”
★★★★★
“It was a really great experience to work with Soliman. His work is a master of his personality. We really had fun and did not feel pressured. Your such a professional on what you do and we highly recommend your service to everyone us Soliman is the best. Thank you Soliman.”
Free tools
Try before you talk to us.
Two tools we built to answer the questions every professional asks before spending a dollar on ads.
Lead Cost Estimator
How many leads can your budget buy?
Pick your industry, budget and platform. Get a monthly lead range based on 2026 industry benchmarks.
Neuro Reel Evaluator · Beta
Will your reel stop the scroll?
Neuro analytics powered by Meta TRIBE v2 scores your hook, retention and payoff, second by second.
Pricing
One number. Everything included.
Service fee and ad spend wrapped into a single monthly figure, so you know the full cost from day one.
One platform
Start
$900/month
CAD + GST on fee
CAD + GST on fee
Meta ads or Google ads, your choice. A sensible place to start and prove the pace.
Service fee$600
Ad spend ($10/day on one platform)$300
One monthly number$900
Minimum 6-month contract required
- Campaign setup and launch on your chosen platform
- Lead generation campaigns built for that platform
- Ongoing management and optimisation of campaigns and creative
- Ad spend included in the monthly number
Meta + Google
Full bundle
$1,800/month
CAD + GST on fee
CAD + GST on fee
Meta ads and Google ads working together. Broader reach from day one.
Service fee$1,200
Ad spend ($300 per platform)$600
One monthly number$1,800
Minimum 6-month contract required
- Setup and launch on both Meta and Google
- Lead campaigns on Facebook, Instagram and Google Search
- Ongoing management and optimisation on both platforms
- Ad spend included in the monthly number
Prices in CAD. GST applies to the service fee only. Minimum 6-month contract. Videography for ads and social is available separately on request.
Our story
Ten years behind the camera. Five running the ads.
Poutine media started with a decade of video and photography for corporate clients in Malaysia, Indonesia and Singapore, and for clients in Australia, the UK, the USA, Canada and China. For five of those years, we also ran their Facebook and Google ads. After moving to Canada, we built Poutine media to bring content and marketing together in one place.
Read the storyQuestions
Straight answers.
How much does it cost?
One number, everything included. One platform (Meta or Google) is $900 per month: a $600 service fee plus $300 in ad spend. The full bundle (Meta and Google) is $1,800 per month: a $1,200 service fee plus $600 in ad spend. Prices are in Canadian dollars, and GST applies to the service fee only.
Is ad spend included, or do I pay it separately?
It's included. The monthly number already covers both the service fee and the ad spend, so you know the full cost from the start.
Is there a minimum contract term?
Yes. The standard minimum contract is 6 months. A 4-month term is available as a one-time promotional offer. Your term is confirmed when you sign up, and after it ends, billing continues month to month.
What happens on the free lead audit?
It's a live 15-minute call. We review your current ads, where your leads come from, and how quickly they're followed up, then tell you whether we're a fit and what the next step would be.
How many leads will I get?
We start at about 20 leads per week and can move toward 40 when your capacity allows. Results depend on your industry's benchmarks. An individual can usually handle 20 to 30 leads a week, and a team 100 to 150, so we pace campaigns to match. Marketing is a journey, not a switch you flip on and off.