Poutine media Inc. (“Poutine media”, “we”, “us”) respects your privacy. This policy explains what personal information we collect through www.poutinemedia.ca and our services, why we collect it, and the choices you have. We handle personal information in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's anti-spam legislation (CASL).
1. Information we collect
- Contact and lead forms: your name, business type, phone number, email address, monthly budget and anything you choose to tell us.
- Neuro Reel Evaluator: your phone number, email address, the reel you upload or link to, how many reels you have submitted, and your consent choices.
- Newsletter: your email address and consent record.
- Bookings: details you enter when booking a call through Cal.com.
- Payments: payments are processed by Stripe or WaveApps. We do not see or store your full card details.
- Usage data: with your consent, analytics and advertising cookies collect information such as pages visited, device type and approximate location.
2. How we use it
- To respond to your inquiry, book calls and deliver our services.
- To produce and email your Neuro Analytics report if you use the Reel Evaluator.
- To send the bi-weekly newsletter, if you subscribed.
- To contact you by phone and email about our services and promotions, only if you gave express consent by ticking the consent box.
- To process payments, keep business records and meet legal obligations.
- To measure and improve our website and marketing, if you accepted analytics and advertising cookies.
3. Consent and unsubscribing (CASL)
We send commercial electronic messages only with your consent. Consent to marketing is always a separate, unticked checkbox and is never a condition of using a tool or service. Every marketing email includes an unsubscribe link, and we act on unsubscribe requests within 10 business days. You can also withdraw consent anytime by emailing book@poutinemedia.ca.
4. Reels you submit
Reels submitted to the Neuro Reel Evaluator are processed automatically to produce your report and are also used for training purposes, to improve our neuro analytics. To prevent misuse, we confirm your email address with a one-time code and keep a usage count linked to a one-way (hashed) version of your email address and phone number. Your report is available at a private link sent only to your email address; anyone you share that link with can view it. Scores are generated with Meta TRIBE v2, which predicts how the average brain responds to video; results are not 100% accurate and are not medical or diagnostic results. Do not upload content you do not have the right to share. To ask us to remove a reel you submitted, email book@poutinemedia.ca.
5. Cookies
Essential cookies and local storage keep the site working (for example, your theme and cookie choice). Analytics and advertising tools (Google Tag Manager, Google Analytics and the Meta Pixel) load only after you click “Accept all”. You can change your choice anytime with the “Cookie settings” link in the footer.
6. Who we share it with
We do not sell personal information. We share it only with service providers who help us run the business, under contracts that protect it: Netlify (website hosting, forms and storage), RunPod (the computers that analyse submitted reels), Brevo (sending verification codes and reports), Cal.com (bookings), Stripe and WaveApps (payments), Beehiiv (newsletter), Google and Meta (analytics and advertising, with consent), and our email and phone providers, including our AI phone assistant. Some providers store information outside Canada, including in the United States, where it may be subject to local laws.
7. How long we keep it
We keep personal information only as long as needed for the purposes above or as required by law. Lead and inquiry records are kept for up to 24 months after our last contact unless you become a client. Submitted reels may be kept for training purposes until you ask us to remove them. Uploads that are never submitted are deleted automatically within a day.
8. Your rights
You can ask to access or correct the personal information we hold about you, or to withdraw consent. Email book@poutinemedia.ca and we will respond within 30 days. If you are not satisfied, you can contact the Office of the Privacy Commissioner of Canada.
9. Security
We use reasonable safeguards, including encrypted connections (HTTPS) and access controls, to protect personal information.
10. Contact
Privacy questions: Poutine media Inc., Calgary, Alberta, Canada · book@poutinemedia.ca · +1 (587) 330-5773.
We may update this policy from time to time. The date at the top shows the latest version.