Insights
What's working in lead gen.
Practical notes on ads, creative and lead costs for licensed and skilled professionals. New pieces land in the bi-weekly lead letter first.
Lead costsNov 9, 2026 · 6 min read
How much does a lead cost in your industry?
Real 2026 benchmark numbers for Meta and Google lead costs across real estate, legal, clinics, dentists, finance, roofing and more, and what actually moves your cost per lead.
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StrategyNov 9, 2026 · 6 min read
Meta vs Google ads for realtors and licensed professionals: which first?
Should you start with Facebook and Instagram ads or Google Search? A plain comparison for realtors, lawyers, clinics and other professionals, plus what the $900 bundle actually buys.
Read the articleNov 9, 2026 · 7 min read
Why realtors get leads but no bookings: the first 3 seconds
Most real estate ads lose the viewer before the message even starts. Here is what the first three seconds of a reel do to the brain, measured with Meta TRIBE v2, and how to fix your hook.
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