Neuro AnalyticsPublic beta
Will your reel stop the scroll?
Poutine media Neuro Analytics, powered by Meta TRIBE v2, predicts how the average brain responds to your reel, before you post it. You get a hook score for the first 3 seconds, retention and payoff, and plain-English fixes for every second.
The hook score
Six signals. One number.
Your hook score blends six signals from the first 3 seconds, weighted by how much each one matters for stopping the scroll.
- Attention25%
Does the first frame pull the eye?
- Reward20%
Is there a reason to keep watching?
- Sensory15%
Do sound, motion and colour land?
- Novelty15%
Is it different from the last ten reels?
- Stay promise15%
Does it promise a payoff worth waiting for?
- Emotion10%
Does the viewer feel something?
Evaluate your reel
Send us a reel. Get a report by email.
- 1Upload your reel (MP4 or MOV, up to 100 MB and 90 seconds), or paste a Google Drive or Dropbox link.
- 2We run it through Poutine media Neuro Analytics, powered by Meta TRIBE v2.
- 3Your report lands in your inbox, usually within 10 minutes: scores, a brain image for every second, and what to fix. Submitted reels are also used for training purposes.
Reel pack
Keep evaluating your reels.
You've used the free evaluations for this email address and phone number. Get a pack to keep going.
$10for 5 reels, plus GST
- ✓5 reel evaluations, up to 90 seconds each
- ✓Full report for every reel: scores, a brain image for every second, and fixes
Your reels are added to this email address straight after checkout. Then come back to this page and submit your reel.
Get 5 reels for $10Sample report
Every second, scored.
This is what lands in your inbox: your scores, a brain image for every second, and plain-English fixes anyone can act on.
Poutine media Neuro Analytics
powered by Meta TRIBE v2 · sample report
84
Hook
68
Retention
76
Payoff
Second 5 · score 58
Talking with no new picture. Brains get bored here.
Show what you're talking about, not just your face.
Second 7 · score 74
The before-and-after moment lights up reward areas.
Move this moment earlier. It's your best one.
Second 14 · score 65
Ending fades out.
End on a strong last frame, not a fade.
What powers it?
Our neuro analytics tool is powered by Meta TRIBE v2, an industry-leading model from Meta's AI research that predicts how the average brain responds to video, sound and text.
How accurate is it?
Results are not 100% accurate. Treat your scores as a strong guide to what is working in your reel and what to fix, alongside your own judgement.
Free lead audit
Great reels need great targeting.
A strong hook gets attention. The right campaign turns it into leads. Talk it through on a free 15-minute lead audit.