These terms apply to your use of www.poutinemedia.ca and to services purchased from Poutine media Inc. (“Poutine media”, “we”, “us”), a company based in Calgary, Alberta. By using the site or buying a service, you agree to these terms. A signed client agreement, if you have one, takes priority where it differs.
1. Services
We provide lead generation services, including Meta ads (Facebook and Instagram), Google ads and, on request, videography for ads and social content. We are a marketing provider. We are not a licensed real estate brokerage, law firm, health provider or financial adviser, and nothing we publish is advice to buy, sell or invest.
2. Pricing and payment
- Start (one platform): $900 CAD per month, made up of a $600 service fee and $300 in ad spend.
- Full bundle (Meta and Google): $1,800 CAD per month, made up of a $1,200 service fee and $600 in ad spend.
- GST is charged on the service fee portion only.
- Payments are made through Stripe or WaveApps. On the 4-month promotional term, the service fee for the full term is paid upfront. On a 6-month term, the service fee can be paid upfront in full or every 3 months.
- Ad spend is either included in your payment, or billed directly to your own card through your Meta or Google ad account. When it is billed to your card, the platform charges you directly and the ad spend is not part of our invoice.
- Videography is quoted separately and is not part of the monthly bundles.
3. Term, renewal and cancellation
- The standard minimum contract term is 6 months. A 4-month term is available as a one-time promotional offer. Each client's term is confirmed at sign-up.
- After the term, billing continues month to month until cancelled.
- You can request cancellation at any time. Cancellation takes effect at the end of your contract term (or, after the term, at the end of the current monthly period). We will confirm your end date in writing.
- No refunds once work has started, including setup, creative and ad spend already committed.
4. Results
Lead numbers depend on your budget, market, offer and follow-up. We do not guarantee a specific number of leads, cost per lead or sales. Figures on this site labelled “Based on industry benchmark” are derived from published industry benchmarks and are not measured results for a specific client.
5. Your responsibilities
- Give us the access, information and approvals we need, on time.
- Make sure your business, license details and any regulated disclosures shown in ads are accurate and compliant with your regulator's rules.
- Follow up with leads promptly and handle their information lawfully.
6. Ad platforms
Ads run on third-party platforms (Meta and Google) that set their own policies and can approve, limit or reject ads. We are not responsible for platform decisions, outages or policy changes, but we will work to resolve issues quickly.
7. Free tools
The Lead Cost Estimator gives estimates based on published industry benchmarks and is not a quote or a promise.
The Neuro Reel Evaluator is a public beta. Its scores are predictions generated with Meta TRIBE v2; they are not 100% accurate and are not medical or diagnostic results. Free evaluations are limited to three (3) reels per person, counted by email address and phone number. After that, evaluations are available in paid packs of five (5) reels for $10 plus GST, each reel up to 90 seconds. Each submission requires confirming your email address with a one-time code. Packs are added to the email address and phone number you entered in the evaluator (and those used at checkout), and are non-refundable once a reel has been evaluated. If a pack payment is refunded or disputed, its unused reels are removed. If we cannot complete an evaluation because of a problem on our side, the reel it used is returned to you. Reports are generated automatically and delivered by email, usually within minutes; delivery times are not guaranteed. Reels you submit may be used for training purposes to improve our neuro analytics.
Using either tool does not create a client relationship.
8. Content and intellectual property
Website content belongs to Poutine media unless stated otherwise. Ownership and usage of creative made for clients is set out in the client agreement. When you submit content (such as a reel), you confirm you have the right to share it.
9. Limitation of liability
To the extent allowed by law, our total liability for any claim is limited to the service fees you paid in the three months before the claim. We are not liable for indirect or consequential losses, including lost profits.
10. Governing law
These terms are governed by the laws of Alberta and the federal laws of Canada that apply there.
11. Contact
Poutine media Inc., Calgary, Alberta · book@poutinemedia.ca · +1 (587) 330-5773.