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FAQ

Questions, answered.

Everything people usually ask before working with us. Can't find yours? Use the chat button, or book a free 15-minute call.

About Poutine media

What does Poutine media Inc. do?

We're a lead generation agency for licensed and skilled professionals. We run Meta ads (Facebook and Instagram) and Google ads, and we make the video content those ads run on, so you get content and marketing from one team instead of two.

Who do you work with?

Licensed and skilled professionals whose business runs on leads: realtors, lawyers, clinics, financial professionals, accountants, roofing companies and other skilled-service businesses.

Where are you based?

We're Calgary-based and serve clients across Canada.

What's the story behind Poutine media?

It started with ten years behind the camera, shooting video and photography for corporate clients in Malaysia, Indonesia and Singapore, and for clients in Australia, the UK, the USA, Canada and China. For five of those years we also ran those clients' Facebook and Google ads. After moving to Canada, Poutine media was started to bring content and marketing together in one place.

Do I need to run the ads myself?

No. We set up, launch and manage your campaigns. You focus on following up with the leads.

Services

What services do you offer?

Three: Meta ads, to reach the right people on Facebook and Instagram and turn them into leads; Google ads, to catch people actively searching for what you do; and videography for ads and social content, available separately on request.

Do you only run ads, or do you make the content too?

Both. Content on its own was never the whole job, and ads on their own weren't either. The combination is what grows a business, and that's what we're built to do.

What is the Neuro Reel Evaluator?

A free tool powered by Meta TRIBE v2 that predicts how the average brain responds to a reel, before you post it. It scores the hook in the first 3 seconds, plus retention and payoff, and tells you what to fix. It's in public beta, and results are not 100% accurate.

What is the Lead Cost Estimator?

A free tool that estimates how many leads a monthly budget can bring in your industry, based on published industry benchmark data refreshed monthly.

Pricing

How much does it cost?

One number, everything included. One platform (Meta or Google) is $900 per month: a $600 service fee plus $300 in ad spend. The full bundle (Meta and Google) is $1,800 per month: a $1,200 service fee plus $600 in ad spend. Prices are in Canadian dollars, and GST applies to the service fee only.

Is ad spend included, or do I pay it separately?

It's included. The monthly number already covers both the service fee and the ad spend, so you know the full cost from the start.

How do I pay?

Pick your plan on the Pricing page, then choose your term and how you'd like to pay: the service fee in full or, on a 6-month term, every 3 months; and ad spend either included in your payment or billed directly to your own card through your ad account. You'll then get your payment link (Stripe or WaveApps). After you pay, schedule your onboarding call.

Is there a minimum contract term?

Yes. The standard minimum contract is 6 months. A 4-month term is available as a one-time promotional offer. Your term is confirmed when you sign up, and after it ends, billing continues month to month.

Getting started

How do I start?

Book a free 15-minute lead audit on Cal.com, or email book@poutinemedia.ca. Many clients start with Meta and add Google later. The right start depends on your business.

What happens on the free lead audit?

It's a live 15-minute call. We review your current ads, where your leads come from, and how quickly they're followed up, then tell you whether we're a fit and what the next step would be.

What happens after I sign up?

You book your onboarding call, we build and launch your campaigns on the platform you chose, and leads start coming in at a pace you can handle.

Leads and pacing

How many leads will I get?

We start at about 20 leads per week and can move toward 40 when your capacity allows. Results depend on your industry's benchmarks. An individual can usually handle 20 to 30 leads a week, and a team 100 to 150, so we pace campaigns to match. Marketing is a journey, not a switch you flip on and off.

How fast will I see leads?

We don't promise a fixed date. Campaigns are built and launched after onboarding, and leads come in as they run and are optimised, starting at about 20 per week.

Do you guarantee a number of leads?

No. Lead numbers depend on your budget, your market and how fast you follow up. We pace campaigns so you can handle the leads, and we're straight with you about what to expect.

Results

What results have you generated?

About 5,000 leads in the last 2 years, across different industries. In real estate on Meta, our campaigns have delivered 3,308 leads at $7.90 CAD per lead from $26,119.52 in ad spend. You can see the full breakdown, industry by industry, on our Results page.

Can I see reviews?

Yes. Poutine media Inc. is rated 5.0 out of 5 on Google from four reviews. You'll find them on our Results page.

Working together

Who do I talk to?

Email book@poutinemedia.ca, or call +1 (587) 330-5773. Calls are answered by Chloe, our AI assistant, who can answer common questions and book your call.

Will I get reports on my campaigns?

Yes. Your campaigns are managed on an ongoing basis, with regular checks and optimisation of both the campaigns and the ad creative.

What if I need to cancel?

You can request cancellation at any time. It takes effect at the end of your contract term (6 months standard, or 4 months on the one-time promotional offer), and we will confirm your exact end date in writing. There are no refunds once work has started.

How do I contact Poutine media Inc.?

Email book@poutinemedia.ca, call +1 (587) 330-5773, book a call at cal.com/poutinemedia, or find us at @poutinemedia on Instagram, Facebook, YouTube and TikTok.

Free lead audit

Still have a question?

Ask it on a free 15-minute lead audit, call +1 (587) 330-5773, or email book@poutinemedia.ca.