Keyword strategy
High-intent keywords for your services and area, with negatives that keep spend away from searches that will never convert.
Google ads
Be the answer when they search.
Search campaigns that show up the moment someone looks for what you do, and send them straight to an inquiry.
The idea
Someone typing “lawyer near me” or “sell my house Calgary” has already decided they need help. Google ads put you in front of that intent before a competitor gets the call.
What's included
Everything it takes to get leads moving.
Ad copy that converts
Search ads written around what your clients actually search, with assets that make your listing bigger and clearer.
Conversion tracking
Calls, forms and bookings tracked properly, so the campaigns optimise toward real inquiries, not clicks.
Local targeting
Ads shown where you work, at the times people are most likely to reach out.
Budget control
Ad spend is part of your one monthly number. We manage bids so it goes to the searches most likely to become clients.
Ongoing optimisation
Search terms, bids and ads reviewed and tuned regularly as results come in.
How it works
From first call to first lead.
Google on its own is the Start plan: $900 a month including $300 in ad spend. Pair it with Meta in the full bundle at $1,800.
Pricing- 1
Free lead audit
A 15-minute call about your services, your area and your current lead flow.
- 2
Keyword and account plan
We map the searches that matter and build the account structure around them.
- 3
Launch
Campaigns, ads and conversion tracking go live.
- 4
Refine
We cut wasted spend and push budget toward the searches that bring inquiries.
Questions
Good to know.
What services do you offer?
Three: Meta ads, to reach the right people on Facebook and Instagram and turn them into leads; Google ads, to catch people actively searching for what you do; and videography for ads and social content, available separately on request.
Is ad spend included, or do I pay it separately?
It's included. The monthly number already covers both the service fee and the ad spend, so you know the full cost from the start.
How fast will I see leads?
We don't promise a fixed date. Campaigns are built and launched after onboarding, and leads come in as they run and are optimised, starting at about 20 per week.
Do you guarantee a number of leads?
No. Lead numbers depend on your budget, your market and how fast you follow up. We pace campaigns so you can handle the leads, and we're straight with you about what to expect.
Will I get reports on my campaigns?
Yes. Your campaigns are managed on an ongoing basis, with regular checks and optimisation of both the campaigns and the ad creative.
Free lead audit
Find out what your leads should cost.
Fifteen minutes. We review your current ads, where your leads come from and how fast they are followed up, then tell you straight whether we are a fit.